KINGS CROSS
Google HQ Retail High Street
Merchandising Strategy & Small Merchant Programming
As a design leader at Jamestown, a retail and community programming partner for Google, I was part of a creative advisory team to Google's ambitious revision plans for the retail high street within its £1 billion campus at King's Cross Central in London.
Our goal was to create a more flexible and sustainable timber-framed storefront, catering to a mix of established and emerging brands. Additionally, we introduced a market hall concept designed to serve as a launchpad for small businesses. This project showcases the design and creative program strategy we presented to Google in collaboration with Heatherwick Studio.
Store Front Design
Coherent Storefront Portal with various infill identity
Coherent Storefront Portal with various infill identity
Infill variety direction
Variety Study in final application
Variety added to StoreFront portals
Signage & Identity Study
Signage & Identity Study
Identity in application
Identity in application
Materiality and Variety
Market Hall Programming
Program Timeline
Market Hall Program modules
Space Allocation
Ready to use structure
Open Space Merchandiseing
Semi-enclose Merchandising
Facade Impact
Open Space Entrance